Create a product video with AI – from your logo & screenshots

What is Product Explainer?

Product Explainer is a tool by automagisch in Vienna that turns a product brief, your logo and screenshots into a short, narrated marketing video — an animated explainer film that sells your product.

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Your product brief

Name, selling points, target audience, call to action — plus your logo and screenshots.

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AI writes & draws

Script, animated scenes and voice-over are produced automatically — scene by scene.

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Your product video

60–90 seconds, narrated, with your screenshots and a branded closing scene.

“If you can describe your product in five sentences, you can turn it into a film.”

check_circleNo video skills requiredcheck_circleFive visual styles to choose fromcheck_circleNo subscription — you pay per video

There are plenty of good products. Very few are understood.

Three obstacles that stop small and medium-sized businesses from making product videos:

payments

An agency explainer video is a project — with a project budget.

Briefing meetings, script reviews, rounds of corrections, weeks of waiting. For a single video. So the website stays a wall of text.

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Feature lists do not sell. Stories do.

Prospects do not want to know which buttons exist — they want to see their problem disappear. That is exactly what a good explainer film shows in 90 seconds.

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No marketing team. No time. No studio.

In smaller companies marketing is often done by the owner — on the side. So a product video has to come together like an email: type it, send it, done.

Create a product video — in three steps

No script, no voice talent, no editing software. You only need to know what your product does well.

1

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Fill in the brief

Product name, one to five selling points, your target audience and the closing call to action — in either a casual or a formal tone of voice.

2

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Upload logo & screenshots

Up to six screenshots of your product, plus your logo if you like. The screenshots really do end up in the film — not a made-up mock interface.

3

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Generate the film

The AI writes the script, draws the scenes and narrates the text. You receive a finished MP4 — with a logo watermark and a branded closing scene.

Try it now

Not a slideshow — a film with a story arc

Every video follows a proven five-beat sales arc. That is why it feels agency-made — not like something from a template kit.

1

Hook

A moment your audience recognises themselves in immediately.

2

Problem

What the problem costs: time, patience, money, missed opportunities.

3

Solution

Your product in action — with your real screenshots on screen.

4

Proof

A concrete result from your brief — nothing is invented.

5

Call to action

Your call to action, plus a branded closing scene with your logo.

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Honesty is built in: the scripting system is not allowed to invent testimonials, figures or features that are not in your brief. Whatever you do not claim, your video does not claim either.

See for yourself: real examples

Three unedited product videos generated with Product Explainer — each from a brief, a logo and screenshots (all in the line drawing style). Click to play — ideally with sound.

Presenter — your PowerPoint becomes a video

Our own tool, explained by Product Explainer · 1:00 min

Presenter for HR — onboarding without a meeting

Explainer video for the HR area · 1:04 min

Presenter for trainers — slides become a learning video

Explainer video for the trainer area · 1:22 min

Five styles — one will fit your brand

You pick the look and the AI holds it consistently across every scene — including recurring, recognisable characters.

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Line drawing

A minimal, modern whiteboard look with clean lines and fresh accents. Ideal for software and services that need explaining.

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Explainer cartoon

A friendly comic style with clean outlines and colourful scenes — approachable and likeable. Ideal when your product solves everyday problems.

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Art nouveau

Elegant art nouveau with flowing lines and muted pastels. Ideal for brands that want to convey craft and quality.

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Vector pop

Flat vector artwork with thick dark-blue outlines and colourful pastels on white — modern, friendly, digital. Ideal for apps, software and digital services.

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Paper cut

Cut and layered from coloured paper, with soft shadows on a cream paper background — handmade and warm. Ideal for brands with a personal, approachable touch.

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Missing the style you had in mind?

Whether it is your brand world, a particular illustration style or the look of an existing campaign — tell us how your film should look.

Request a new style

Line drawing, explainer cartoon and art nouveau: unedited frames from films generated with this technology. Vector pop and paper cut: style reference images the AI follows when generating images.

What this actually gets you

schedule No more agency project. Write the brief, upload screenshots, generate — instead of briefing meetings and weeks of correction rounds.

fingerprint Your product, recognisable. The solution scenes show your real screenshots — prospects see in the video exactly what they will buy.

branding_watermark Branding on autopilot. Your logo runs as a watermark and the closing scene shows your logo, product name and call to action.

payments No subscription. You pay per generation with Automagisch tokens — the same credit balance as our Presenter tool. A 60–90 second video uses roughly 33–58 tokens depending on the style — about €3.30–5.80 with the Starter pack (100 tokens for €9.90).

Frequently asked questions

What exactly do I get as a result? expand_more

A finished, narrated product video (MP4) between 60 and 90 seconds long: an animated explainer film with a professional voice-over, your real screenshots in the solution scenes and a branded closing scene with your logo, product name and call to action. Use the video wherever you like — on your website, on social media, in a newsletter or in a sales meeting.

What do I need to get started? expand_more

A short product brief (product name, one to five selling points, target audience and call to action) plus at least one screenshot of your product — up to six are possible. You can optionally upload your logo; it then appears as a watermark in the film and on the closing scene.

Do my real screenshots appear in the video? expand_more

Yes. The screenshots are worked into the solution scenes of the animated film — the drawn characters interact with your real product image on screen. So prospects recognise exactly the product they will actually see later.

Does the AI invent things that are not true? expand_more

No — it is a hard rule of the scripting system: no testimonials, statistics, prices or features are invented that are not in your brief. Whatever you do not state, your video does not claim either.

Which visual styles are available? expand_more

Five styles are available: explainer cartoon (a friendly 2D comic style), line drawing (a minimal, modern whiteboard look), art nouveau (elegant, in the manner of Alphonse Mucha), vector pop (flat vector artwork with thick dark-blue outlines and pastel colours) and paper cut (a layered paper-cut collage with soft shadows).

How do I pay — do I need a subscription? expand_more

No, there is no subscription. You pay per generation with Automagisch tokens — the same prepaid credit our Presenter tool uses. One balance, both tools. As a guideline, a 60–90 second product video uses roughly 33–58 tokens depending on the style — about €3.30–5.80 with the Starter pack (100 tokens for €9.90), less with larger packs. The app shows the usage per film minute when you choose a style. How we handle data is set out transparently in our privacy policy and our terms of service.